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Announcing Greenville Studios

Today, we’re excited to announce the launch of Greenville Studios (GS), a hybrid startup studio and investment firm focused on the incubation and sustained growth of emerging brands at the intersection of the digital and physical worlds. 

Though it’s never been easier to start a brand than it is today, the difficulties inherent to brand operationalization, differentiation, and the achievement of scale continue to hinder even the best of ideas on a consistent basis.  

Our Thesis

GS is built on the thesis that brand success is most likely to be achieved when:

  • Operational considerations stand at the forefront of core decision-making processes
  • The creation of high-quality content precedes the launch of physical product(s)
  • Investment outcomes are non-binary and investment horizons are non-arbitrary

GS is entirely self-funded and is fortunate to possess a number of in-house service companies which have pre-established and proven capabilities to reduce risk and improve brand outcomes.

Our Team

GS is comprised of founders, operators, creatives, and investors. We’re focused on creating massively successful brands and don’t give much thought to exit. When partnering with others, we look for those who are interested in building generational brands.

Building a company is never easy, but finding the right partner can make all the difference. We look forward to sharing more regarding our work and the brands that we’re building. In the meantime, feel free to check us out, get more information, or contact us here.

Peter, John & Jordan