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Team

Leadership Team

Peter Danby

Co-founder
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Peter Danby

Peter is an entrepreneur, teacher, investor and co-founder of Greenville Studios. 

When he’s not teaching at the University of Delaware, Peter spends most of his time leading businesses at the intersection of commerce and logistics. Peter’s portfolio of companies span the following categories: logistics and packaging (IronLinx and SRILX), information technology (Qnectus), and e-commerce (Greenville Studios). He also has a number of investments in the long-haul trucking industry.

Peter graduated from the University of Delaware summa cum laude in 2006, at the age of 19, with a B.S. in finance. He subsequently earned an M.A. in Political Science and International Relations in 2008 and an M.S. in Finance in 2009, both also from the University of Delaware.

John Smothers

Co-founder
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John Smothers

John is a co-founder and managing partner of Greenville Studios. John previously founded Dimension Ventures, an early stage private investment firm which he merged into Greenville Studios. At Dimension, John focused on backing consumer brands and technologies that resonate with the next generation of consumers. John has invested and supported early stage consumer brands and companies including: Avenify, Ample Foods, BuyMeACoffee, Loverboy, and more.

Prior to founding Greenville Studios and Dimension, John worked for various early stage venture capital firms. His work at Greenville is focused around guiding strategy across the organization’s content, e-commerce, and partnership operations.

John studied entrepreneurship and business within the University of Delaware’s Horn Entrepreneurship program. At Horn, John met those who would eventually become his co-founders and partners at GS. 

Jordan Gonzalez

 Co-founder
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Jordan Gonzalez

Before co-founding Greenville Studios, Jordan spent his early career gaining experience in the ecommerce and programmatic advertising spaces. In his sophomore year studying finance at the University of Delaware, Jordan co-founded a college engineering study website to help fellow students with their difficult classes, winning multiple student entrepreneurship awards with the effort.

During his senior year, Jordan joined two classmates and co-founded GeoSwap – a location based social app. Over the next two years, the group would raise capital and iterate upon their business concept to better suit the market. Their continuous market development resulted in the consumer app morphing into a business facing ad tech startup. It was then sold to a growing company in the Digital Out of Home space.

After working in programmatic advertising and the funding side of the creative media space, Jordan looks to apply his knowledge to helping Greenville Studios grow.

Mei Wu

VP of Supply Chain Operations
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Mei Wu

Before running Greenville Studios’ supply chain operations, Mei was an integral part of IronLinx Fulfillment & Logistics operating team. Prior to IronLinx, Mei worked in operations and logistics within Singapore Airlines, EVA Air and RWNYC. Mei now focuses on improving our internal systems and enabling our logistics operations to work to their full capabilities.

Mei received her bachelors degree in leadership at Dickinson State University and her masters degree in marketing from the University of New Hampshire.